Privacy policy

Collecting Personal Information

We take security and privacy with utmost regard. Following is the information about policies and procedures of GOOD SIDE VENTURES PRIVATE LIMITED and the collection, usage, disclosure, and dissemination of information.

When you visit the site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases.

We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”.

By use of the Website, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy.

See the list below for more information about what Personal Information we collect and why.

Device information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site.

• Purpose of collection: to load the site accurately for you, and to perform analytics on site usage to optimize our site.

• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

• Disclosure for a business purpose: shared with our processor Shopify.

Order Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).

• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

• Source of collection: collected from you.

• Disclosure for a business purpose: shared with our processor Shopify, our payment gateways, shipping and fulfilment partners.

Customer support information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).

• Purpose of collection: to provide customer support.

• Source of collection: collected from the user.

HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

• When you submit your Personal Information on our Platform: The Company collects and stores the Personal Information that you provide while using our Platform including when you enter your Personal Information into data fields on the Platform as part of a voluntary registration process. We also collect and store your Personal Information through sponsored social media platforms, events, etc. For example, you may submit your name, postal address, e-mail address, and/or other information in order to register, place orders for the Products, receive information about various Products, register for newsletters, receive offers, contact Company’s customer care service, or respond to the Company’s surveys. To protect your privacy, you should not provide the Company with any information that is not specifically requested or that you do not wish to share. You can choose not to provide certain information, but then you might not be able to use our Platform or certain features of our Platform.

• Automatic collection: We automatically collect and store certain types of information whenever you interact with us. Such information includes information about your use of the Platform, your interaction with content and services available through the Platform. Like many websites, unidentifiable information may be collected using various technologies, such as cookies, Internet tags, and web beacons. Your Internet browser automatically transmits to the Platform some of this unidentifiable information, such as the URL of the Website you just visited and the browser version your computer is operating. Passive information collection technologies can make your use of the Platform easier by allowing the Company to provide better service, customize sites based on consumer preferences, and improve the Platform. Certain features of the Platform may not work without use of passive information collection technologies.

• Other sources: We might receive information about you from other sources, such as updated delivery and address information from third parties, which we use to correct our records and deliver your next purchase more easily. Further, we may receive information about you from third parties that feature our Products or promotional offers if you opt-in to receive information from us. You may also choose to participate in a third-party application or social media sites through which you allow us to collect (or the third party to share) Personal Information about you, including usage information. The Company is not responsible for the privacy practices of such third-party websites which it does not own, manage or control.

SHARING PERSONAL INFORMATION

Only the persons authorized by us shall have access to your Personal Information. We may share your Personal Information only to those mentioned below and they are either subject to this Policy or follow practices at least as protective as those described in this Policy:

• Our affiliates and third parties;

• Service providers who perform services on our behalf based on our instructions. However, these service providers will not be authorized to use or disclose such information except as necessary to perform services on our behalf or comply with legal requirements. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

• We do not rent or sell your Personal Information to any third party.

• Should we plan to merge/sell all or substantially all of our business to another business entity or similar other transaction, we may transfer or disclose your Personal Information to that business entity.

• We may share Personal Information with our other corporate entities who may use the said information in accordance with this Policy to help detect and prevent identity theft, fraud, and other potentially illegal acts.

• We may retain other companies and individuals to perform functions on our behalf consistent with this Policy. Examples include order processing companies, courier companies, data analysis firms, customer support specialists, email vendors, web-hosting companies and fulfillment companies.

• In some instances, you may be offered the opportunity to consent to the sharing of your information with a third party such as an event or promotion co-sponsor. If you consent, we will share your information with such third parties.

• Notwithstanding anything contained in this Policy, we may disclose Personal Information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to any court orders or other legal processes.

CONSENT

By using the Website and/or providing your information, you confirm your free, specific, informed, unconditional, and unambiguous consent to our collection, storage, processing, transfer, use, and sharing of your personal information (including sensitive personal information as defined under applicable law) with third parties or service providers, strictly for the purposes stated and in accordance with this Privacy Policy.

MINORS

The site is not intended for individuals under the age of 18. We do not intentionally collect personal information from children. If you are the parent or guardian and believe your child has provided us with personal information, we urge you to contact us at the address below to request deletion. Contact: support@goodsidebeauty.com

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies.

COOKIES

Cookies are small text files that are placed on your computer by websites that you visit. Similarly, there are other types of trackers used. Likewise, Mobile Apps use requisite permissions and SDKs. These are used to make websites & apps work, or work more efficiently, as well as to provide information to the owners of the website/app.

Depending upon the jurisdiction from where you might be accessing our Platform and as per applicable laws you may be served different types of cookies such as strictly necessary cookies, performance cookies etc. We use cookies, permissions and other trackers on our Platform to collect and process data so as to provide you a better online experience as well as improve our services.

For more information about cookies, and how to disable them, visit https://www.allaboutcookies.org.

• Strictly Necessary: These cookies are needed to run our website, to keep it secure if you are logged on and to obey regulations that apply to us.

• Functional: These cookies are used for remembering things like your user ID on the log on page, your region or country, your preferred language, and accessibility options like large font or high contrast pages.

• Performance: These cookies tell us how you and our other customers use our website to help us improve the performance of our services and the products we provide.

DO NOT TRACK

Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our sites are not currently set up to respond to those signals.

Grievance Redressal Mechanism

If you are concerned about the handling of your Personal Information, or if you have any complaints or queries related to your Personal Information or our Policy, the same may be taken up with the designated Grievance Officer in writing or through email.

Grievance Officer

In accordance with the provisions of the Digital Personal Data Protection Act, 2023 (“DPDP Act”), the Company has appointed a Grievance Officer to address any concerns, complaints, or requests relating to the processing of Personal Data.

• Email ID: support@goodsidebeauty.com

• Address: 803, Raheja Chambers, Free Press Journal Road, Nariman Point, Mumbai, India

Nodal Officer

• Contact Details: support@goodsidebeauty.com

• Designation: Head of Growth at GoodSide

• The grievance officer will acknowledge the receipt of any complaint within 48 hours and redress the complaint within 30 days from receipt of the complaint.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@goodsidebeauty.com. Our Customer Experience team is available Monday to Friday, 9AM–5PM IST (excluding public holidays). We’ll get back to your email within 24 business hours. If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.

Heatmaps & Session Recording

We use Microsoft Clarity, a behavioral analytics tool, on our website. Clarity may record your interactions including mouse movements, clicks, and scrolling behavior through session recordings and heatmaps. This helps us understand how visitors use our site and improve your shopping experience.

By using Microsoft Clarity, data about your device and browser, IP address, and website activity may be collected and processed by Microsoft. This data is used solely for analytics purposes and is not sold to third parties.

For more information, please review Microsoft's Privacy Policy.

You can opt out of Microsoft Clarity data collection by visiting https://choice.microsoft.com.